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Sacha Baron Cohen left jaws dropping at Wimbledon on Sunday when he resurrected his iconic Ali G character, 28 years after its inception.
The actor, 54, dressed as the Staines-based faux gangster in a white and green Wimbledon themed tracksuit with 'Da Championshipz' and a marijuana leaf printed on the badge as he took his seat on Centre Court, in scenes said to be for a new film.
Attendees were scratching over how the 'Official Ganja Dealer' managed to make it to the stands to join the Prince and Princess of Wales in watching Jannik Sinner beat Alexander Zverev in the final - and the secrets of the prank have now been revealed.
It has been revealed that Sacha was disguised in a mask, sunglasses, a hat and a dark jacket before changing into the ensemble after an aide went ahead to carry his clothes in - including the garish tracksuit and fake bags of weed.
A source told The Sun: 'There were people hired to go inside Wimbledon with his outfit, and he changed once he got inside and put on his Ali G clobber...
Sacha Baron Cohen left jaws dropping at Wimbledon on Sunday when he resurrected his iconic Ali G character, 28 years after its inception
Last year, Sacha was reported to be 'bringing back his iconic comic creation Ali G' (pictured in character in 2000)
'Official Ganja Dealer' was printed on the back of the tracksuit and the star also wore a hat, a heavy gold chain and trademark tinted glasses
'There were fears he'd get kicked out immediately so he had four bodyguards inside and one outside to protect him. Footage was captured of Sacha by his team. They’re thrilled how well it landed and it’ll be used for the film.'
Speaking from the crowd in an Instagram video, Sacha said in the style of Ali G: 'Is at the men's singles in Wimbledon. It's like the World Cup of something called tennis, which is like a c**p version of ping pong...
'Them say that tennis is better played on grass, which is why I intend to sell as much of it while I was here,' Ali said, before he jokingly went on to plug a variety of recreational drugs he was 'selling' at the tournament.
He captioned the post: 'I iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup. dm me, especially if u iz fit' (sic).
He also shared a shot of a DVD of his TV series and wrote: 'dm me if u want to buy one of these DVD box sets. Me iz got like 10,000 of dem. Dey iz very rare. Free pickup in the northwest surrey area.' (sic).
Sacha attended day 13 of Wimbledon on Saturday as himself dressed in a smart white suit and green shirt.
Last year, Sacha was reported to be 'bringing back his iconic comic creation Ali G', more than two decades after the character first appeared on screens.
Attendees were scratching over how the 'Official Ganja Dealer' managed to make it to the stands to join the Prince and Princess of Wales in watching Jannik Sinner beat Alexander Zverev in the final - and the secrets of the prank have now been revealed
Sacha attended day 13 of Wimbledon on Saturday as himself
Also at the event was Princess Charlotte of Wales and Catherine, Princess of Wales
The actor was spotted filming new material while in full Ali G mode at a wildlife park in the Cotswolds. Ali G, known for his famous line 'Is it coz I is black?', first appeared in 1998 on Channel 4's The 11 O'Clock Show.
The streetwise satirical figure quickly gained popularity, going on to star in Da Ali G Show and hit 2002 movie Ali G Indahouse.
The new wardrobe hints at a modern twist for the classic character, but the essence of Ali G remains intact - complete with the same swagger, shades, and gold jewellery fans remember.
Sacha's return as Ali G comes after years of focusing on other projects, including his award-winning turn in Borat and more recent political satire work.
It's not yet confirmed whether the footage will form part of a TV special, online release or a brand-new series and details of the new project remain under wraps, but the sighting has sparked major excitement among longtime fans.
The Daily Mail has contacted Sacha Baron Cohen's representatives for comment.
